Summary

Experienced General Manager with a successful track record driven by business development, building strong teams, exceptional communication skills, strategic planning, sales leadership and management, operations management, mergers and acquisitions, branding and marketing, and execution excellence.

Enthusiastic leader with perspective gained from a variety of management roles within Fortune 500 consumer products companies, start-up organizations, and turn-around situations.

In 2004, I acquired Johnson Pools with a business partner. Since that time, we grew the company to be one of the leading design and build firms for high end residential outdoor living environments. The company’s offerings include design, construction, service and retail operations. Through a focused strategic initiative, the company expanded its service area, product emphasis, and branding to grow through an historic recession.  

During the period from 2000 through 2003 served as the CEO, President and Director of two subsidiaries of Magic Software Enterprises, LTD. (Nasdaq: MGIC) as well as on the senior management team of the parent company. Brought in to perform a strategic and financial turn-around for the North American operations of global publicly traded software and consulting company. The turn-around was successful and the stock price enjoyed unprecedented growth.

From 1993 to 2000 I served in multiple senior management positions within venture capital start-up companies in physician practice management and healthcare technology management, from business planning and funding, through execution of plans. Identified potential acquisition candidate organizations, performed due diligence, and acquisition negotiations. In each case I executed the strategy of making regional acquisitions and achieved synergies by standardizing processes, practices, and technology focused on the needs of the customer. Each of these companies was sold as part of the initial strategic plans with the venture capital investor partners.

Prior to the above, served in various sales management, marketing, and training and development roles including building the global training department of a Fortune 500 company.

Professional Experience

Managing Member

Right At Home, LLC dba Johnson Pools and Spas

2004– Present (8 years)

Johnson Pools is a member of the Association of Pool and Spa Professionals and The Aquatech Society, and has been an established quality pool design and building company for over 45 years. The staff is comprised of trained professional managers, sales executives, professional staff, job site supervisors, project managers, service technicians and retail staff. The company's outstanding reputation, professional team and high quality projects, are its greatest assets.  Services include 3-D design and planning, project management, and specialized customer service, and a concentration on sales based upon a thorough communication with the customers and all related parties involved in every project.

• Created key partnerships with high-end landscape firms and residential home builders to provide no-bid project opportunities which reduced sales costs by 60% and increased margins by over 50%
• Evaluated all subcontractors and developed a key partner plan that reduced operating costs by 20% while increasing quality of workmanship and reducing construction cycles time
• Increased market area by 50% while substantially increasing brand awareness through advertising and partner outreach
• Negotiated distributor pricing levels from key equipment and chemical vendors
• Increased retail operation margins 20% by developing a two tiered pricing strategy and incorporating a private label line of chemicals while reducing inventory levels

CEO President and Director – Magic Software Enterprises, Inc. and CoreTech Consulting Group

Magic Software Enterprises, LTD

2000– 2003 (3 years)

Magic Software Enterprises, Ltd (NASDAQ: MGIC) was a global provider of application platform and business integration solutions.  In addition, the CoreTech division, delivered quality IT staffing, consulting, and project solutions in distributed computing and client / server migrations, serving primarily the highly regulated pharmaceutical industry. The company’s philosophy was to provide value-add services to companies by helping them leverage technology to enhance business processes.

I was brought in to perform a strategic and financial turn-around after the parent company purchased several operations throughout North America.  I evaluated all operational units, developed strategic plans, divested un-profitable operating units, and managed on-going operations headquartered in Pennsylvania, California and Montreal, with annual revenues in excess of $25 million. During my tenure the stock price quintupled. After leading the successful turnaround of the business I decided to leave so that I could pursue purchasing my own company.

Senior Vice President and Chief Operating Officer

Continuum Healthcare, Inc.

1998– 2000 (2 years)

This was a start-up organization providing health promotion, wellness and fitness management services to corporate clients such as BNSF Railroad and UPS. The company was funded by Alex Brown ($25 million initial round).  We first acquired a leading medical management company in the Atlanta area. Based on our developed strategy for new workflow system processes, we then built a new proprietary information management system, in conjunction with Medical Advisory Board, which enabled us to reduce timeframe for turnaround of exam results and overall costs. The company was sold as a part of the initial strategic plan with our capital partner.

Corporate Vice President of Sales and President of Medical Services Group, Inc.

Atlantic Health Group, Inc.

1995– 1998 (3 years)

This was a start-up organization providing medical services in both physician practice settings and through information technology to initially serve the members of our capital investor, Liberty Mutual Insurance Company ($20 million).  Acquired medical practices in key markets where Liberty Mutual had its largest markets (Boston, Atlanta, etc.) Reduced the overall cost of workers compensation to the local insured of Liberty Mutual, by 15%.  Reduced the average time for return to work by 50%. Although we were funded by LMI, we served the needs of all employers in our given markets. 

Additionally, we acquired Medical Services Network, a national network of physicians focused on occupational health.  We began to transform the organization to provide services and manage outcomes through a medical network rather than brick and mortar locations.  This proved a model that was efficient, reduced costs and expanded the service area and size of the customers served. The company was sold as a part of the initial strategic plan with our capital partner.

Chief Operating Officer and Vice President of Sales

Occupational Health Resources, Inc.

1993– 1995 (2 years)

This was a start-up Physician Practice Management company funded by Tullis-Dickerson Partners ($5 Million).  Through seed funding, acquired physician practices and physical therapy centers between Maine and Georgia.  I was responsible for overall operations of the medical facilities, medical staff, and sales team. Prior to the sale of the company, we managed 15 locations along the east coast. The company was sold as a part of the initial strategic plan with our capital partner.

Director - Corporate Training & Development

Director of Sales

Manager - New Business Development

Black & Decker      

Key Account Manager

Retail Sales Manager

District Salesperson

P&G