The Power of the Inbox - What to Say, and How to Say It January 11, 2017, 1:00pm EST

"Location, location, location" is critical for marketing your brick and mortar store, but successful email marketing relies on "content, content, content." What you say and how you say it (tone, date & time, frequency) create the foundation for attracting and engaging your audience.

Constant Contact's Stephen Robinson offers detailed tips for creating content, such as:

  • How many links create the most engagement
  • How to turn questions into high open-rate subject lines
  • Use of graphics, pictures and video to make your emails interesting and share-worthy
  • Re-purposing of content across multiple platforms and more

This is the second part of the "Power of the Inbox" webinar series. In Part 1, The Right Ways to Do Email Marketing, Stephen covered the basics of effective email marketing. Together, these two webinars will give you the insights, structure and tools to make your email marketing fast, easy and effective.

About the Presenter(s)

 Stephen   Robinson

In addition to serving as Director of National Organizations and Regional Director for Illinois, Steve Robinson is Constant Contact's educational marketing expert in Illinois. He has educated more than 50,000 small businesses on behalf of Constant Contact since joining the team in 2007.

Director, Constant Contact
compose email