Top 4 Considerations When Buying a Business July 11, 2019, 1:00pm EDT July 11, 2019, 1:00pm EDT
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Buying a business is an exciting, but potentially confusing time for any entrepreneur.

In this webinar, CEO of MyCorporation Deborah Sweeney will present key considerations when buying a business, including important legal aspects, marketing and growth considerations, as well as evaluating your progress as your business grows.

Participants will learn how to:

1. Protect your assets by forming a corporation or LLC
- Benefits of corporations and LLCs
- Differences between corp & LLC
- Obtain proper business licenses & insurance

2. Develop your brand
- Determine brand positioning
- Protect your brand with a trademark

3. Understand the market and competition
- What are your differentiating factors?
- Focus on the market rather than the product or service
- Evaluate your growth strategies

4. Evaluate ROI on your investments and growth opportunities
- How are you going to grow your business?
- What are your marketing strategies?
- Determine ROI for varying strategies (online marketing, sales team, print, traditional media, partnerships)

About the Presenter(s)

Deborah Sweeney - Small Business Services at Deluxe Corporation

Deborah Sweeney is the GM & VP, Small Business Services at Deluxe Corporation. She is an advocate for protecting personal and professional assets for business owners and entrepreneurs.

General Manager and Vice President, Small Business Services at Deluxe Corporation
Buying a Business