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Building a Brand for Your Bar or Restaurant
To develop your brand, begin by considering your what makes your bar or restaurant different from the competition. Read more
6 Tips for Talking About Your Business With Anyone
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
Voice of Customer: Steps for Conducting Online Feedback Surveys
Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.
Can Videos Help Your Marketing Strategy?
Our latest infographic, “Video Marketing for Small Businesses,” illustrates the impact of video marketing on today’s consumers.
Tips for Crafting the Perfect Press Release
PR should be a cornerstone of almost any small business growth strategy. Learn how to write an effective press release. Read more
5 Ways to Make Your Bar or Restaurant Stand Out From the Crowd
For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out. Read more
Google My Business: Optimize Your Listing
One way to increase your odds of ranking higher on Google is by claiming and optimizing your free Google My Business (GMB) online business listing.
Promoting Your Startup with Visuals
Learn about the power of visuals in content marketing - not just pretty stock images for featured images, but dynamic visuals that tell their own story.
Why Your Small Business Should Be Marketing With Online Video
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results.
How to Create a Personal Brand That Supports Your Business Brand
You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand. Read more
9 Mind-Blowing Facts about Chatbot Marketing
A chatbot is a computer program that stimulates conversation with users over the internet. Learn how this AI tool can help your small business marketing.
5 Inexpensive Strategies to Quickly Boost Sales
Here is a list of my “go-to” favorite strategies to quickly boost sales without spending a lot of money on ads or other marketing costs.