Marketing, Public Relations & Sales Resources

A small business can use Twitter to listen to the conversations your customers are having. Here are other ways on why and how to use Twitter.

How can you ensure that your ecommerce site is filled with content helpful to both your customers and search engines? Read these proven tips for your website.

In this story of small business success, Customer Program Manager Adam Stolz of Zepher worked with a SCORE mentor.

Social video—video shared on social media—is growing in popularity and power. Here’s what you need to know about using video on the Big Three social networks:

Your email domain has a major effect on your business credibility and reputation. Here are 6 reasons why every small business should have its own email domain. Read more

Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. Learn why online works and how to effectively execute.

Just starting with email marketing? This article will provide strategies for building email lists as a small business.

Before the holiday rush starts, examine your marketing machine with these checkpoints and get your campaigns ready for the holidays.

People want to get quick and easy results from businesses. Combining chatbots with a strong marketing plan makes landing new clients a breeze. Read more

Millennials have been the hot buzzword in business for a few years now. But is your small business making a mistake by marketing to this trendy group?

Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.

Most people don’t trust brands, they trust their friends. So how can you find brand advocates and how can you use their influence to help grow your brand?