Marketing, Public Relations & Sales Resources

Coming up with a smart pricing strategy is a tough task for many small businesses. You need to account for what customers are actually willing to pay. Read more

Our latest infographic, “How Your Small Business Can Succeed with Social Media” shows the best social media tips and tricks for reaching your customers.

Refining the release, targeting journalists and following up boost the chances to earn press attention. Use these 6 tips to make your pitch process sparkle.

Learn how you as an innovator, inventor and entrepreneur can share your product and your story on the Home Shopping Network's American Dreams initiative.

Learn how to study your competitors that have climbed to the top of the search return pages, learn their tactics and adapt them for your small business website.

With consumers spending so much time on their phones, your marketing message needs to be there, too. Learn ways mobile marketing can boost your business.

Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more

Instead of trying to conquer your corner of the business world by marketing everywhere all the time, it’s important to plan your marketing thoughtfully.

When it comes to winning new customers, the proposal you put in front of potential clients is key. Learn how to optimize your business proposals for success.

To develop your brand, begin by considering your what makes your bar or restaurant different from the competition. Read more

How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.

Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.