Strategy & Planning Resources

Here, the author shares how small companies can save money on utility rates.

Here, you can learn how to run an effective Google Adwords campaign to get a higher ROI.

Here, Gene Wolf, Chairman of Monmouth, shares how to start your small business the right way from the beginning.

Here, the author shares why any small business should have a business plan for tracking progress and having a clear vision for the future.

This useful checklist outlines the steps a new business owner needs to take to start a business in New Jersey Read more

While survival was the name of the game for many small business owners during the COVID-19 pandemic, today’s entrepreneurs see a brighter future ahead. In Meta’s most recent Global State of Small Business report, small business owners in North America feel confident about surviving for at least another six months under present conditions. That’s good news for veteran-owned businesses strategizing how to grow to the next stage of success.

Download this worksheet to identify the strengths, weaknesses, opportunities and threats for your business. This information can help you outline goals and strategies for your... Read more

Download this template to help you determine the responsibilities you will delegate and the essential qualities you need in your first employee. Read more

In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of... Read more

In celebration of National Women’s Small Business Month, we have invited business owners and SCORE mentors to share their journeys and answer your questions. Read more

As an entrepreneur, you put your heart and soul into making your business a success. So, ensuring your business is protected against the unexpected makes sense. That's where business insurance comes in. This article will help you understand the different kinds of insurance you can purchase and how they can help you mitigate risks. 

Rural small businesses face greater challenges to economic recovery and are less optimistic about the future compared to their non-rural counterparts, according to new survey data... Read more